Smart lawn equipment
Craftsman
Rebuilt the Smart Lawn app's back end and added a data dashboard that turned usage data into cross-selling and product-quality insight.
- Mobile
- Data
- IoT
The challenge
The Craftsman Smart Lawn app had thousands of downloads but a 1.5-star rating, and the data it collected was barely used. The only number the team could see was how many users signed up each week.
What we built
- → Fixes to key features that were not working as expected, with stronger authentication and security architecture.
- → A dashboard showing the top models owned by app users, where they are, how the mowers perform, and how often they are used.
- → Visibility for product teams into performance and failure rates across products and manufacturers.
- → Targeted notifications to power users, with blades and batteries one click away in the app.
The result
Craftsman saw a positive return on investment quickly, with a measurable increase in sales.
“Lab651 really opened my eyes to the possibilities of using all this data we are collecting. They think strategically and help us chart a vision of what we want to offer consumers in the future.”