User Experience Is Critical for Connected Products

Minnesota Inventors Network logo - user experienceUser experience was the focus when Lab 651 cofounders Justin Grammens and Rodney Landers spoke recently about how to create the best-connected product for your target market. The event was the July meeting of the Minnesota Inventors Network Meetup, entitled “How to Add the Power of  The Internet of Things to Your Inventions.” It was held July 19 at the Eisenhower Community Center.

They stressed that thinking about the user experience when adding connectivity to your invention is crucial. At the end of the day, building a relationship with and value for your customer is the primary reason you build these connected products. Adding a feature that involves technology and makes your customers less productive can have a huge impact on the adoption of your solution. On that point, Justin and Rodney highly recommended a book by Amber Case entitled “Calm Technology: Principles and Patterns for Non-Intrusive Design.” They ended their talk with a technology discussion about BLE, ZigBee, and Cellular, focusing on what technologies should be used and under which cases.

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